Success Story – Ronit Taulib, Head of Customer-Focused Marketing at G-STAT / Hadas Shimoni

after two years as marketing manager at a large high-tech company, ronit taulib came across an interesting and challenging marketing job. a short time later she started working as head of customer-focused marketing at g-stat, a large data-mining company and a leader in the israeli market, a position she found through the jobnet site.

“after my military service i spent several years working at a communications company where i held a variety of marketing positions, from project management to field management. toward the end of my master’s degree in business administrations i began working at a large high-tech company as marketing manager. g-stat has been the third company where i’ve worked in marketing, and i’ve been there for five months.”

why did you decide to leave a leading high-tech firm after two years?
“i was lacking a direct connection with the customers and a connection to the field, from laying the groundwork for the initial marketing idea to planning and implementing the program and finally gauging and follow-up.”

how did you become familiar with the jobnet site?
“i think today everybody is familiar with jobnet, no? personally i was familiar with the site from several years ago, when i was looking for work and was happily surprised to find many positions in marketing. the added value jobnet offers lies in the fact it’s an easy site to use.”

ronit taulib at the g-stat offices

how did g-stat come into your life?
“totally by chance. i decided to look into the state of the job market and marketing positions. i glanced at jobnet to see the offerings available on the outside and was happy to locate a position that perfectly matched my expectations based on the job description and the company’s field of enterprise. i sent in my resume even though i had no intention of leaving my job at the time, and a short time later i started working at
g-stat.”

how was the recruitment process at the company conducted?
“a few days after sending my resume i was contacted by shamir segal, the company’s vice president of marketing, and was called in for an interview during which he told me about the range of activities at the company and the way it’s operated. afterwards i had another interview with dalit brown, vice president of the division of professional services.”

what drew you to g-stat?
“the fact g-stat is a company that combines a number of areas of enterprise – analytical solutions with business and marketing support for marketing, risk management and it – along with the fact the work the job entails fascinated me. i was asked to manage customer-focused management and set up a business consulting apparatus, working together with the clients to build a strategy for customer-focused marketing while implementing the range of analytical marketing and business solutions we offer.”

how did your integration at the company go?
“despite the enormous change from a large global company to a small, intimate company i adjusted quickly and i’m still getting used to the company and my new job. i got acquainted with the company’s areas of enterprise and the wonderful staff. i went around to the marketing teams and studied the various operations.”

how is your job as a marketing person at g-stat different from the other companies you’ve worked at in the past?
“our most notable advantage is that we provide our clients 360-degree services, i.e. in our work with them we combine it services, statistical analysis, risk management and marketing. this way the client receives a solution that meets all of its needs. as head of the customer-focused marketing section i’m a part of g-marketing, which is involved in marketing projects, providing consulting services, building a customer-contacts plan, assimilating systems like nbo, which was developed at g-stat, and providing business and marketing support through models we developed here at g-stat.”

leilach almakis, vice president of human resources, talks about g-stat:
“g-stat develops and implements advanced business solutions based on data-mining systems for leading organizations in israel and abroad. the company specializes in developing advanced statistical applications for customer-relations management, credit-risk management and supply-chain management. the company’s 150 experts in the fields of statistics, finance, marketing and information systems spearhead development in customer-focused marketing and credit-risk management. the company has been in the market for over ten years and is developing at a rapid pace.”

how has your collaboration with jobnet contributed to your company?
“jobnet has provided us a successful source of employee recruitment. its advantage lies in its availability to both jobseekers and people just feeling out the job market, like in ronit’s case.”

ronit, how would you characterize g-stat as a workplace?
“everybody knows everybody else at g-stat and there’s a genuine bond among the workers and a warm, cooperative atmosphere. as a new employee i can attest that during my initial days i felt like a part of g-stat and i felt like a part of the 150 other dedicated workers. everything starts first and foremost with the ceo and owner, who views every employee as a key factor who is directly responsible for the success of the company. he also sees trustworthiness and professionalism as supreme values and instills them in the staff. the employees, in turn, are totally loyal to the clients in their dealings with them.”

do you feel you’ve arrived at the right place?
“definitely. g-stat is a leading company in israel and one of the world’s leading providers of data-mining services in the field of customer-focused marketing and risk management. my current job challenges me, develops me and teaches me a lot. i feel i’m able to have an impact on a dynamic and varied company, and i’m very pleased with my job. there are lots of opportunities for development, learning and advancement at the company, in part because it’s constantly growing, both in terms of new, interesting clients and projects as well as the staff. also, one of the guiding principles at g-stat is personal development and employee training. i receive excellent guidance and learn from the best people in the market, in a pleasant work setting.”

what advice do you have for jobseekers?
“first of all i definitely recommend focusing on jobnet as an easy-to-use site with an abundance of job openings. secondly, it’s better to send out resumes in a focused manner for positions that fit your wants and abilities, because distributing them far and wide can sidetrack you.”

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for the hebrew article