תיאור תפקיד:
Media Buyer (PPC) For iGaming– Join Our Rapidly Growing Team!
We are seeking an experienced Media Buyer to be part of our dynamic team and drive the next phase of our company’s growth. In this role, you will oversee all aspects of media buying and performance marketing. The ideal candidate will have hands-on experience in PPC campaigns and media buying across Google platforms for High Risk businesses and iGaming specifically. You’ll also be skilled in campaign optimization, ad tracking, performance management, and collaborating with direct advertisers.
Responsibilities:
- Identify target audiences and develop strategic media campaigns for both direct and in-house advertisers.
- Experiment with new platforms and channels to broaden reach and effectiveness.
- Plan and execute ad creatives, including text, images, and landing pages.
- Optimize campaign performance and manage budgets effectively.
- Monitor and report on ROI.
- Collaborate with the DSP (Direct Advertisers Team) to ensure efficient campaign delivery.
- Manage campaigns across native platforms.
דרישות:
- Proven experience as a Media Buyer with expertise in research, planning, and media purchasing.
- Solid experience in Native Platforms (Outbrain, Taboola) – a must!
- Advanced knowledge and experience with Google platforms.
- Strong expertise in PPC campaigns, including planning, execution, and optimization.
- Minimum of 3 years of experience within the gaming industry.
- Hands-on experience with performance campaigns and ad tracking systems.
- Familiarity with media analytics tools (e.g., SimilarWeb, Alexa).
היקף משרה:
משרה מלאה
קוד משרה:
JB-3094
אזור:
מרכז - תל אביב, פתח תקווה, רמת גן וגבעתיים, בקעת אונו וגבעת שמואל, חולון ובת-ים, מודיעין, שוהם
שרון - חדרה וזכרון יעקב, נתניה ועמק חפר, רעננה, כפר סבא והוד השרון, ראש העין, הרצליה ורמת השרון
צפון - חיפה והכרמל
דרום - אשדוד, קרית גת, אשקלון
השפלה - ראשון לציון ונס- ציונה, רמלה לוד, רחובות, יבנה
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תיאור תפקיד:
We are looking for a Performance Marketing Specialist with a focus on Meta (Facebook, Instagram) advertising. The ideal candidate will have a deep understanding of performance marketing, data analysis, and optimization techniques. This role will be responsible for driving customer acquisition, engagement, and conversion through strategic campaigns on these platforms.
Responsibilities:
● Develop, implement, and manage performance marketing campaigns on Meta (Facebook, Instagram).
● Monitor and optimize campaigns to achieve key performance metrics (KPIs) such as ROAS, CPA, and CTR.
● Conduct A/B testing to identify best practices and improve campaign effectiveness.
● Create and execute comprehensive performance marketing strategies.
● Collaborate with the marketing team to align campaign strategies with overall business goals.
● Stay updated on industry trends, platform updates, and emerging best practices.
● Analyze campaign performance data and provide actionable insights to optimize and scale campaigns.
● Generate detailed reports on campaign performance, highlighting key metrics and trends.
● Utilize data-driven decision-making to inform campaign adjustments and future strategies.
● Communicate campaign performance and insights to stakeholders, providing recommendations for improvement.
● Foster strong relationships with platform representatives to leverage new features and opportunities.
דרישות:
Requirements
● Bachelor's degree in Marketing, Business, or a related field.
● 4+ years of experience in performance marketing, with a focus on Meta (Facebook, Instagram) advertising.
● Proven track record of managing and optimizing large-scale advertising campaigns.
● Strong analytical skills and proficiency in using analytics tools such as Google Analytics and platform-specific dashboards.
● Excellent understanding of audience targeting, bidding strategies, and creative best practices.
● Ability to work independently and collaboratively in a fast-paced environment.
● Strong communication and presentation skills.
● Passion for the jewelry and engagement ring industry and understanding of customer buying journey in luxury sectors.
היקף משרה:
משרה מלאה
קוד משרה:
JB-00107
אזור:
מרכז - תל אביב, פתח תקווה, רמת גן וגבעתיים, בקעת אונו וגבעת שמואל, חולון ובת-ים, מודיעין, שוהם
שרון - חדרה וזכרון יעקב, נתניה ועמק חפר, רעננה, כפר סבא והוד השרון, ראש העין, הרצליה ורמת השרון
ירושלים - ירושלים
צפון - קריות ועמק זבולון, חיפה והכרמל
השפלה - ראשון לציון ונס- ציונה, רמלה לוד, רחובות, יבנה
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